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100 Ways to Market Yourself as a Hoop Teacher

100 Ways to Market Yourself as a Hoop Teacher

I love marketing. My earliest memory of it’s joys was crafting up elaborate signs for a road side stall my sister and I set up on our Grandparent’s footpath. The product? Sad looking fruits, likely inedible, that we had picked from trees. Yeah the product sucked but the advertising was state of the art. That was a defining moment, I realised that the way we capture and build our audience was one of the most creative parts of business. Sadly it is often seen as hard work.

It is no surprise then that my first degree at University was Business Marketing. In essence marketing became about understanding human behaviour: fascinating stuff. But you don’t need a degree in it to be passionate about sharing your shine!

Listening, asking, creating, sharing is the key. 

In the Hoop Love Coaching 30 Day training the module Marketing Magic is a secret favourite of mine because it is jam packed with ways to share your art effectively and creatively. We get renegade and I show you ways that you can really take your marketing to the next level and build your tribe. As well as proven strategies and how to map out your plan.

In the Marketing Magic module we renovate your online property and uncover how to build your space on the internet so that everyone wants to stay and play.  We master building your tribe and communicating with them. I give you my Social Media power strategies. Next I share the coolest ways to market in the real word – offline. Then we create your unique marketing plan.

If you have no audience, no tribe you will be hooping by yourself. Marketing yourself is not shameful it is about growing the circle.

I go into real depth with it all during the training but I thought I would share some tips of the promotional iceberg…here are just 100 ways you can market yourself, of course there are so many more.

1. Know your special sauce and share it.
2. Teach everywhere you go.
3. Always carry your business cards.
4. Share your art via newsletter.
5. Write a blog.
6. Offer solutions to people’s problems.
7. Call places you really want to teach and let them know how fabulous you are.
8. Authentically make friends with influential hoopers and creators.
9. Ask for testimonials and share them.
10. Comment on videos, blog posts and Facebook updates of creative and influential peeps not just in the hooping world.
11. Make your email signature fun and clickable.
12. Offer your hoops and/or classes to charity auctions.
13. Collaborate.
14. Approach local stores and cafes asking them to post up your fliers.
15. Listen to feedback and respond.
16. Create a hoop jam at your local market.
17. Put ads on creative blogs.
18. Attach a creative tag to your hoops.
19. Sponsor events in your area.
20. Create online competitions.
21. Share after school activities.
22. Have a sale.
23. Learn about SEO and work it!
24. Create a YouTube channel.
25. Film a fun, introduction trailer for your YouTube channel.
26. Offer a class at your local community college or University.
27. Put advertising on your car or bike.
28. Be the face of your business.
29. Talk to your community.
30. Share a video of your class.
31. Become a guest writer on a blog, magazine or newspaper.
32. Share motivational speeches at schools, colleges and community groups.
33. Teach at dance and yoga festivals.
34. Go to creative business conferences and connect with other entrepreneurs.
35. Start a master mind group.
36. Create kick ass content.
37. Craft an online press kit.
38. Tour the nation and hoop on every morning show.
39. Share your other skills.
40. Give stuff away.
41. Have a divine website.
42. Be prolific on Facebook, but don’t let it consume you.
43. Go above and beyond with your customer service.
44. Make your About page shine.
45. Share beautiful images.
46. Show gratitude to your customers.
47. Hold a regular and rockin’ hoop jam.
48. Don’t be afraid to sell yourself (without being spammy)
49. Share your expertise in online forums.
50. Hoop in public.
51. Learn about pricing your products and services and get it right.
52. Clearly state terms, conditions and refund policies.
53. Share other hooper’s pics, videos and posts and credit them as well as link them.
54. Write a book.
55. Name drop.
56. Host a hooper from out of town.
57. Start an online forum/group.
58. Hold a 30 day challenge.
59. Have a fun voicemail message.
60. Share well edited, creative videos.
61. Ask your tribe what they want, give it to them.
62. Invest in eye catching design for everything, if you want to get noticed.
63. Make your hoops more fabulous than anyone else.
64. Go to hoop events.
65. Apply to teach at music festivals.
66. Share exclusive deals with your customers e.g. discount hoops for all students.
67. Invite local reporters to your classes.
68. Get your friends and family to promote you.  
69. Do some shows in your area.
70. Write simple and powerful web and promo copy.
71. Get on Google Plus.
72. Learn about the power of branding and use it to your advantage.
73. Hoop for a Cause…create an event to raise awareness or money for causes you believe in. Invite locals.
74. Create a hoop retreat.
75. Join other local businesses and collaborate.
76. Consider paid advertisements on Facebook.
77. Send your hoops to celebrities.
78. Link to hoopers, celebrities, people of influence, people you admire on Twitter.
79. Use hashtags. 
80. Ask questions on social media.
81. Raise the bar, go the extra mile, play bigger.
82. Be innovative.
83. Be visible.
84. Be consistent.
85. Invite your tribe to subscribe, follow and sign up.
86. Create video tutorials.
87. Share colourful hoop selfies on Instagram.
88. Share hooping vlogs.
89. Ask DJs and bands (or their promoters) if you can do a show to one of their songs when they visit your area.
90. Use Google analytics to find opportunities.
91. Offer lunchtime hoop jams.
92. Busk.
93. Set up a hoop making stall at the local market.
94. Sell your hoops in dance stores.
95. Trade your expertise, do a swap.
96. Hold a morning mummies class.
97. Advertise in school newsletters.
98. Start a podcast.
99. Make hoop memes and quotes for social media.
100. Start a Google Hangout. 
And that is just the beginning, hard to stop at just 100.
One more…101. Go to parties. You are a hoop teacher, your job is to have fun! When people ask you what you do for a living TELL THEM…watch their jaw drop or the confused look on their face. Best conversation starter ever.

If you found yourself stumbling over any of those and your inner chatter told you that “you don’t have enough money/time/expertise” replace that now…

You have enough. You are enough.

And remember, if at first you don’t succeed…you know how it goes. Just like hoop tricks, marketing takes patience and play time. Enjoy!



The next Hoop Love Coach training starts September 1, 2014. 30 days of guided training online through 12 key modules including Setting the Stage, Marketing Magic, Creating Abundance, All Things Hoopy, The 3T’s, Sequences to Support Flow, Crafting Classes/Workshops/Parties, Diversity in the Hoop, The Art of Teaching, Plus Bonus Modules.

Enrolment closes August 31, 2014. For more information check out the Hoop Love Coaching site.

Twin Chaser Move

Twin Chaser Move

This is a tutorial that I have been meaning to make for a long time after many requests! The twin chaser is a beautiful flow move.

Learning it feels like unlocking a puzzle of movement pieces. Give yourself time and patience.


40 Days of Flow

40 Days of Flow

Welcome to the 40 Days of Flow.

This is your reset button. Press it if you want to feel good. That’s what it is all about.

This is not created to fill life with more stuff, the 40 Days of Flow is made to simplify the clutter and focus on feeling more alive; whatever that might mean for you. 

We are going to reinstall some powerful habits that may have wandered off so we can find more balance, creativity, harmony and focus.

I sure need some of that so thought you might too.

Here is how it works. 

Choose the habits you need to reboot. I am choosing 7 core habits and staying open to new ones that come through.

What are the habits that you spend time “shoulding” your self about?

“I really should do yoga every morning” “I should get up an hour earlier everyday” “I should take my vitamins everyday” Actions you can take daily.

Also think about the times when you have felt the most authentic and alive in your body and mind. What practices helped these feelings?

Make a list.

Here is mine for this 40 days:

1. I will meditate daily. Exploring various practices.

2. I will hydrate my cells with shitloads of water daily.

3. I will hoop daily.

4. I will create a daily positive mantra and say/sing/chant/scream/whisper it to myself morning, noon and night as well as anytime I am feeling a little off.

5. I will write something, anything with my hands in my journal everyday.

6. I will try one new thing everyday. Yikes!

7. I will feed my body nutrient rich foods every day.

These practices for me have dropped out of my day to day focus and have left me feeling lack lustre. Time to bring sexy back!

Now it is your turn, try writing a list of positive habits you would like to reboot, power up or keep in your day. Simple but powerful.

From August 1 together we are going to commit to practicing our list everyday for 40 days and beyond.

August 1 is very soon. I didn’t want to give you too much time to think about it and come up with reasons why it might not be a good time for you (to feel amazing).

If you are looking for a way to track your progress and manage your practices effectively so you can balance them with your schedule then I recommend the Habit Clock app. Check it out.

Set up your day for success.

Each morning it is vital to set up your desired feeling for the day. In the morning when you wake up take a moment to focus on how you want to feel for the day. As often as you can and especially when you are feeling out of sorts come back to that intention.

Each day I will share a daily update and some inspiration.

And if you want to share your progress and inspiration you can #40daysofflow on instagram, twitter or Facebook or add it to the Hooplovers group. Invite your friends and family, we all need some good feels right now. Expect magic to happen.

Look forward to feeling good from August 1.

Side note: Today is my 7th hooping anniversary. What a way to celebrate.

5 Transitions with Twin Hoops

5 Transitions with Twin Hoops

There is a moment between each hoop trick or move that you have a multitude of options; like a Choose Your Own Adventure novel. Those moments, known in hoop speak as transitions, can be either crippling or liberating. The more transitions you learn/give yourself the more freedom you will unlock in your flow.

So this week I thought I would give you 5 adventures to choose from. In last week’s mini twin flow we finished with a toss that ended with both hoops out in front of the body, wrists together, thumbs up. There are many paths from here but let me show you five of them.

Here are some more twin hoop moves for you to play with.

8 Essentials for Busy Hoop Teachers

8 Essentials for Busy Hoop Teachers

Reaching for a balanced life is like the never ending quest. Time management and productivity are overused buzzwords that often feel like a pipe dream when juggling full plates of delights. So let’s get our life hacks on.

As a hoop teacher activating creativity, finding time to play, building your community, wrangling with the joys of being an entrepreneur and simply getting shit done can be a stretch but it doesn’t have to be a struggle.

The key is to become a paperless smartypants. This means using smart phone apps like power pellets.

Note: Coffee may also help!

Here are 8 super apps that are going to free up your time for what you love the most – HOOPING!

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