I love marketing. My earliest memory of it’s joys was crafting up elaborate signs for a road side stall my sister and I set up on our Grandparent’s footpath. The product? Sad looking fruits, likely inedible, that we had picked from trees. Yeah the product sucked but the advertising was state of the art. That was a defining moment, I realised that the way we capture and build our audience was one of the most creative parts of business. Sadly it is often seen as hard work.
It is no surprise then that my first degree at University was Business Marketing. In essence marketing became about understanding human behaviour: fascinating stuff. But you don’t need a degree in it to be passionate about sharing your shine!
Listening, asking, creating, sharing is the key.
In the Hoop Love Coaching 30 Day training the module Marketing Magic is a secret favourite of mine because it is jam packed with ways to share your art effectively and creatively. We get renegade and I show you ways that you can really take your marketing to the next level and build your tribe. As well as proven strategies and how to map out your plan.
In the Marketing Magic module we renovate your online property and uncover how to build your space on the internet so that everyone wants to stay and play. We master building your tribe and communicating with them. I give you my Social Media power strategies. Next I share the coolest ways to market in the real word – offline. Then we create your unique marketing plan.
If you have no audience, no tribe you will be hooping by yourself. Marketing yourself is not shameful it is about growing the circle.
I go into real depth with it all during the training but I thought I would share some tips of the promotional iceberg…here are just 100 ways you can market yourself, of course there are so many more.
2. Teach everywhere you go.
3. Always carry your business cards.
4. Share your art via newsletter.
5. Write a blog.
6. Offer solutions to people’s problems.
7. Call places you really want to teach and let them know how fabulous you are.
If you found yourself stumbling over any of those and your inner chatter told you that “you don’t have enough money/time/expertise” replace that now…
You have enough. You are enough.
And remember, if at first you don’t succeed…you know how it goes. Just like hoop tricks, marketing takes patience and play time. Enjoy!
CHANGE LIVES, INCLUDING YOUR OWN BY BECOMING A HOOP LOVE COACH. LEARN HOW TO TURN YOUR PASSION FOR HOOPING INTO ABUNDANCE.
The next Hoop Love Coach training starts September 1, 2014. 30 days of guided training online through 12 key modules including Setting the Stage, Marketing Magic, Creating Abundance, All Things Hoopy, The 3T’s, Sequences to Support Flow, Crafting Classes/Workshops/Parties, Diversity in the Hoop, The Art of Teaching, Plus Bonus Modules.
Enrolment closes August 31, 2014. For more information check out the Hoop Love Coaching site.