Monthly Archives: July 2014

100 Ways to Market Yourself as a Movement Teacher

100 Ways to Market Yourself as a Movement Teacher

I love marketing. My earliest memory of it’s joys was crafting up elaborate signs for a road side stall my sister and I set up on our Grandparent’s footpath. The product? Sad looking fruits, likely inedible, that we had picked from trees.

 

Yeah the product sucked but the advertising was state of the art. That was a defining moment, I realised that the way we capture and build our audience was one of the most creative parts of business. Sadly it is often seen as hard work or worse…sleazy.

 

It is no surprise then that my first degree at University was Business Marketing. In essence marketing became about understanding human behaviour: fascinating stuff. But you don’t need a degree in it to be passionate about sharing your shine!

 

Listening, asking, creating, sharing is the key. 

 

If you have no audience, no tribe you will be moving by yourself. Marketing yourself is not shameful it is about growing the circle.

 

I go into real depth with it all in my training but I thought I would share some tips of the promotional iceberg…here are just 100 ways you can market yourself as a yoga, dance, hoop, movement teacher, of course there are so many more.

 

1. Know your special sauce and share it.
2. Teach everywhere you go.
3. Always carry your “business cards”…whatever they might be. Get creative but never dig through your bag looking for pen and paper. Offer a card, sticker, temporary tattoo, flier or somethign to remember you by.
4. Share your art via newsletter.
5. Write a blog.
6. Offer solutions to people’s problems.
7. Call places you really want to teach and let them know how fabulous you are.
8. Authentically make friends with influential movers and creators.
9. Ask for testimonials and share them.
10. Comment on videos, blog posts and Facebook updates of creative and influential peeps not just in the hooping/yoga/dance world.
11. Make your email signature fun and clickable.
12. Offer your hoops/merch and/or classes to charity auctions.
13. Collaborate.
14. Approach local stores and cafes asking them to post up your fliers.
15. Listen to feedback and respond.
16. Create a hoop/dance/yoga jam at your local market.
17. Put ads on creative blogs.
18. Attach a creative tag to your merchandise.
19. Sponsor events in your area.
20. Create online competitions.
21. Share after school activities.
22. Have a sale.
23. Learn about SEO and work it!
24. Create a YouTube channel. Make it magical.
25. Film a fun, introduction trailer for your YouTube channel.
26. Offer a class at your local community college or University.
27. Put advertising on your car or bike.
28. Be the face of your business.
29. Talk to your community.
30. Share a video of your class.
31. Become a guest writer on a blog, magazine or newspaper.
32. Share motivational speeches at schools, colleges and community groups.
33. Teach at dance and yoga festivals.
34. Go to creative business conferences and connect with other entrepreneurs.
35. Start a master mind group.
36. Create kick ass content.
37. Craft an online press kit.
38. Tour the nation and rock out  on every morning show.
39. Share your other skills.
40. Give stuff away.
41. Have a divine website.
42. Be poetically prolific on Social Media, but don’t let it consume you.
43. Go above and beyond with your customer service.
44. Make your About page shine.
45. Share beautiful images.
46. Show gratitude to your customers/clients/peeps.
47. Hold a regular and rockin’ movment jams.
48. Don’t be afraid to sell yourself (without being spammy)
49. Share your expertise in online forums.
50. Hoop/dance/practice in public.
51. Learn about pricing your products and services and get it right.
52. Clearly state terms, conditions and refund policies.
53. Share other hooper’s pics, videos and posts and credit them as well as link them.
54. Write a book.
55. Name drop. Nicely.
56. Host a hooper/mover/yogi from out of town.
57. Start an online forum/group.
58. Hold a 30 day challenge.
59. Have a fun voicemail message.
60. Share well edited, creative videos.
61. Ask your tribe what they want, give it to them.
62. Invest in eye catching design for everything, if you want to get noticed.
63. Make your hoops more fabulous than anyone else. But drop the comparison and competition. Just do you.
64. Go to movement events.
65. Apply to teach at music festivals.
66. Share exclusive deals with your customers e.g. discount hoops for all students.
67. Invite local reporters to your classes.
68. Get your friends and family to promote you.  
69. Do some shows in your area.
70. Write simple and powerful web and promo copy.
71. Get on Google Plus.
72. Learn about the power of branding and use it to your advantage.
73. Hoop/dance/move for a Cause…create an event to raise awareness or money for causes you believe in. Invite locals.
74. Create a retreat.
75. Join other local businesses and collaborate.
76. Consider paid advertisements on Facebook. Study it first.
77. Send your hoops/invitations/merchandise to celebrities.
78. Link to hoopers, celebrities, people of influence, people you admire on Twitter.
79. Use hashtags. 
80. Ask questions on Social Media.
81. Raise the bar, go the extra mile, play bigger.
82. Be innovative.
83. Be visible.
84. Be consistent.
85. Invite your tribe to subscribe, follow and sign up.
86. Create video tutorials.
87. Share colourful images on Instagram.
88. Create sparkling vlogs.
89. Ask DJs and bands (or their promoters) if you can do a show to one of their songs when they visit your area.
90. Use Google analytics to find opportunities.
91. Offer lunchtime jams.
92. Busk.
93. Set up a hoop making/massage/dance/movement/props stall at the local market.
94. Sell your hoops in dance stores.
95. Trade your expertise, do a swap.
96. Hold a morning mummies class.
97. Advertise in school newsletters.
98. Start a podcast.
99. Make memes and quotes for Social Media.
100. Start a Google Hangout. 
And that is just the beginning, hard to stop at just 100.
One more…101. Go to parties. You are a hoop teacher, your job is to have fun! When people ask you what you do for a living TELL THEM…watch their jaw drop or the confused look on their face. Best conversation starter ever.

If you found yourself stumbling over any of those and your inner chatter told you that “you don’t have enough money/time/expertise” replace that now…

You have enough. You are enough.

And remember, if at first you don’t succeed…you know how it goes. Just like hoop tricks, marketing takes patience and play time. Enjoy!

CHANGE LIVES, INCLUDING YOUR OWN BY BECOMING A HOOP LOVE COACH. LEARN HOW TO TURN YOUR PASSION FOR HOOPING INTO ABUNDANCE.

The next Hoop Love Coach training starts in 2017.

Other posts you might like:

40 Days of Flow

40 Days of Flow

Welcome to the 40 Days of Flow. We started this challenge back in 2013 and since then hundreds of #hooplovers have joined in and made changes in their lives sharing their joy and breakthroughs with each other.

Since then we have created powerful flow practices such as 21 Day Flow Challenge, 21 Days to Smooth Shoulder Hooping and the 21 Day Twin Flow Experience. 

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For more information on the original 40 days of flow series keep reading and then scroll all the way to the bottom to find some hoop flow dance tutorials so you can bring more hoop fun into your daily practice.

This is your reset button. Press it if you want to feel good. That’s what it is all about.

This is not created to fill life with more stuff, the 40 Days of Flow is made to simplify the clutter and focus on feeling more alive; whatever that might mean for you. 

We are going to reinstall some powerful habits that may have wandered off so we can find more balance, creativity, harmony and focus.

I sure need some of that so thought you might too.

Here is how it works. 

Choose the habits you need to reboot. I am choosing 7 core habits and staying open to new ones that come through.

What are the habits that you spend time “shoulding” your self about?

“I really should do yoga every morning” “I should get up an hour earlier everyday” “I should take my vitamins everyday” Actions you can take daily.

Also think about the times when you have felt the most authentic and alive in your body and mind. What practices helped these feelings?

Make a list.

Here is mine for this 40 days:

1. I will meditate daily. Exploring various practices.

2. I will hydrate my cells with shitloads of water daily.

3. I will hoop daily.

4. I will create a daily positive mantra and say/sing/chant/scream/whisper it to myself morning, noon and night as well as anytime I am feeling a little off.

5. I will write something, anything with my hands in my journal everyday.

6. I will try one new thing everyday. Yikes!

7. I will feed my body nutrient rich foods every day.

These practices for me have dropped out of my day to day focus and have left me feeling lack lustre. Time to bring sexy back!

Now it is your turn, try writing a list of positive habits you would like to reboot, power up or keep in your day. Simple but powerful.

 

If you are looking for a way to track your progress and manage your practices effectively so you can balance them with your schedule then I recommend the Habit Clock app. Check it out.

Set up your day for success.

Each morning it is vital to set up your desired feeling for the day. In the morning when you wake up take a moment to focus on how you want to feel for the day. As often as you can and especially when you are feeling out of sorts come back to that intention.

And if you want to share your progress and inspiration you can #40daysofflow on instagram, twitter or Facebook. Invite your friends and family, we all need some good feels right now. Expect magic to happen.

 

Flow sessions to bring in to your daily practice

For more Flow Sessions and Hoop Dance tutorials click on the image below to find hundreds of free Hooplovers tutorials and inspiring videos.

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8 Essentials for Busy Hoop Teachers

8 Essentials for Busy Hoop Teachers

Reaching for a balanced life is like the never ending quest. Time management and productivity are overused buzzwords that often feel like a pipe dream when juggling full plates of delights. So let’s get our life hacks on.

As a hoop teacher activating creativity, finding time to play, building your community, wrangling with the joys of being an entrepreneur and simply getting shit done can be a stretch but it doesn’t have to be a struggle.

The key is to become a paperless smartypants. This means using smart phone apps like power pellets.

Note: Coffee may also help!

Here are 8 super apps that are going to free up your time for what you love the most – HOOPING!

Continue Reading

Why Using Two Hula Hoops at Once is Good for Your Brain

Why Using Two Hula Hoops at Once is Good for Your Brain

It was once believed that the brain was a static mass that hung out in our skulls; if you were lucky enough to be born “brainy” then challenges would be few. Thanks to the brainiacs of the world cracking open that theory we now know that our brain has plasticity, like the childhood favourite play dough it can be moulded and mixed depending on the activities we choose.

You can expand your mind.

This is exciting as movers and hoopers. As we all know most new hoop moves do not come easily upon first attempt, certain tricks or combinations can seem downright impossible. We can be forgiven for believing that we are just not strong/coordinated/flexible enough or will never understand how to do certain tricks and moves. However if we spotlight the exciting reality of neuroplasticity, the brain’s ability to grow with new behaviours, experiences and focus, then we can look forward to not only nailing those moves with practice but expanding our mind in the process.

Twin hooping, using two hoops at once, takes the art of hoop dance to a new level in terms of learning to coordinate both the left and right side of the brain and body (with off body hooping aka pooping poi + hooping) or maintain momentum with two on the body. With consistent play and practice we not only strengthen our body but we train our brain to understand and smoothly execute new flow using both left and right. Promise.

I call it my Alzheimer’s prevention practice.

If you were born right handed (or left, they are both equally as fabulous) it is likely that you practice most things in your life with that side. Watch yourself for a whole day and become aware of all the things you do with just one hand: brush your teeth, drink from a glass, pick up your lap top, use your fork or chopsticks at lunch,  sign your name, pick a flower, stir your coffee, pick up your hoop. If you spent the rest of the year doing all those things with your opposite hand you would find you train yourself to be ambidextrous. What a cool thing to put on your resume, if you are a twin hooper you can go ahead and update your resume right now!

Changing our movement patterns changes the pathways in our brain. 

By patiently, repetitively and meditatively introducing new patterns and drawing new shapes with twin hoops we are retraining and growing the plastic that is our brain. Gives a new positive spin to the term Dough Brain.

Try this mini twin sequence, grow your mind. 

Next week we explore 5 transitions to take this mini twin hoop sequence to a new space.

If you want to learn more about flow moves or hula hoop tricks, make sure to check out our download video courses.

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